Do you believe one word or one picture can destroy your years of hard work in just a few minutes? Have you seen some businesses falling just because of the wrong integration of social media marketing strategies? Changing its’ appearance matching to the digital world, businesses nowadays depends on social media mostly. If you integrate social media management in the right way then, you will be the winner!
That’s why companies in today’s world have started keeping a separate team-internal or external- to manage their social media presence. So this is where as a business owner you need to have a clear decision. Does your business need to outsource social media for that or is it better to have an internal social media team? Well, in this article we are going to be sharing the pros and cons of hiring an agency as well as a social media team for businesses.
Do scroll down then to witness the in house vs. agency battle!
First of all, let’s evaluate the pros and cons of outsourcing social media to an agency
Pros Of Hiring a Social Media Agency
1. Expert Knowledge
The social media agency is an army of experts in their relevant fields. They will conduct an analysis of your market value, find out what areas needs to be boosted up and select the best social media strategies to enhance your brand voice to the public.
2. Cost-Effectiveness
Imagine the money you have to spend on permanent or contractual employees you hire for an internal team! And have you thought about the software and other tools you will need for your internal team? But when it comes to the cost of hiring a social media agency, you won’t need to worry about such things. You give the contract to them and your need will be fulfilled in no time!
3. Scalability
Scaling a business indicates you are setting a stage to enable growth in your company which requires a planning process, funding, accurate systems, staff, partners, etc. Getting the right talents and enough new customers will be the main challenges for a business which can be solved by hiring an agency. They have the ability to scale back and forth adjusting to the company’s growth.
4. Focusing On Other Aspects
When you hire an agency, you don’t need to worry about how or when your work is done. You could peacefully focus on other areas such as planning products, development, sales, etc.
Cons Of Hiring a Social Media Agency
1. Problems In Control
This is one area where the companies encounter some issues with agencies. Outsourcing branding or advertising means you are giving authority over your brand message and brand voice to some other party. Mutual understanding and agreements need always to be there.
2. Lack Of Knowledge Of The Brand
Your outsourcing agency might not have the fullest knowledge of your business’s history, journey, message, voice, and products as an internal team would have. It will take some effort and time to give this knowledge and equip them with information.
3. Challenges In Communication
Although there will be communication issues when you work with an agency, the new world communication tools like Zoom and WhatsApp come to the rescue!
Pros Of Building An Internal Social Media Team
1. Knowledge Of The Brand
When you keep an internal team for social media they surely have a better understanding of how you want to be seen by the public as they are aware of your brand values, products, etc. This is among the best advantages of having an internal social media team for yourself as they are usually involved in everyday activities of the brand, they work together with other departments as well and understand the important details of your brand.
2. Obtaining More Control
Control and consistency are among the best benefits of building an internal social media team. Since the team is your internal employees, you can make sure your brand message aligns with your business goals. Although this objective can be achieved with an agency too, having your own internal team gives you a bit more authority over the social media branding campaign.
3. Strong Collaboration
Fruitful communication comes from good team collaboration. The more employees feel they can contribute, the more creativity will be shared through social media which ends up with employees being innovative.
4. Loyalty And Commitment
Talking about the benefits of building an internal social media team, loyalty and commitment are two aspects that we can not forget. Agencies work for different clients. You will not be their only one! But when you build up an internal social media team, there is a probability that they would stay with you for a longer period.
Cons Of Building An Internal Social Media Team
1. Higher Cost
When you build up an internal dedicated team for your business, you end up spending more on employee benefits, tools, training expenses, etc.
2. Lack Of Expertise And Knowledge
It is true, an internal team has a greater understanding of your brand. But an agency always has professionals in all the required fields in one place. That way an agency can provide the best service
3. Limited Scalability
An internal team will express difficulties in scaling up or down as quickly or easily as an agency does.
How Can You Win Customers?
Deciding whether to hire an agency or build an internal team for social media management is a crucial decision for any business. Each approach has its pros and cons, and the right choice depends on your unique business needs. If you need expertise, scalability, and cost-effectiveness, an agency may be the way to go. If you value greater control, collaboration, and authenticity, building an internal team may be the better choice. Ultimately, the decision should be based on what will help you achieve your business goals and provide the best value for your budget.
Hiring an internal team for social media or outsourcing it to an agency is a crucial decision by any means and it is totally up to you. In case if you decided to go for an agency, we at Creators United offer multiple services for your business from handling social media, web development, influencer management, and event planning to lead generation. CU is a team full of super-talented experts in the field. We provide 24/7 service to make your business avatar visible to the public. contact us at [email protected] for more details. If your business is a pearl lying inside an oyster, let CU polish it until it gleams like a mirror.
